The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
MDC Partners
Client
Title
Category
Award
Points
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Films & Video / Long Form - Single
Points: 15.0
Days to Live
Agency: CP+B / London
Client: Diesel
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon
Category: Online Films & Video / Long Form - Single
Points: 10.0
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America
Category: Interactive Advertising / Augmented Reality
Points: 10.0
Stop At Never
Agency: Vitro / San Diego
Client: ASICS
Category: Websites / Consumer Goods
Points: 5.0
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Flip Flop Block
Agency: CP+B / Boulder
Client: Old Navy
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America
Category: Out Of Home / Digital / Electronic
Points: 5.0
TEV BIKES
Agency: kbs+ / Toronto
Client: Tev Bikes
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
The Replacer
Agency: 72andSunny / Los Angeles
Client: Call of Duty
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles
Client: Activision Publishing
Category: Branded Content / Online
Points: 5.0
Blades
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Branded Content / Online
Points: 5.0
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America
Category: Branded Content / Online
Points: 5.0
Pardon Me
Agency: CP+B / Boulder
Client: Grey Poupon
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles
Client: Activision Publishing
Category: Craft / Technique / Best Editing
Points: 5.0
Renaissance Hotels
Agency: Anomaly / New York
Client: Marriott
Category: Websites / Corporate Website
Points: 5.0
PUMA iPad Wall
Agency: kbs+ Spies & Assassins / New York
Client: PUMA
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Bing It On
Agency: CP+B / Boulder
Client: Bing
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Call of Duty: Black Ops II - The War of the Future
Agency: 72andSunny / Los Angeles
Client: Activision Publishing
Category: Online Films & Video / Short Form - Single
Points: 5.0
BMW 3 Series Digital Campaign
Agency: kbs+ / New York
Client: BMW North America
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
The Society of Good Taste
Agency: CP+B / Boulder
Client: Grey Poupon
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Client:
Diesel
Title:
Days To Live
Category:
Craft / Photography
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Days to Live
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
ASICS
Title:
Stop At Never
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Navy
Title:
Flip Flop Block
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tev Bikes
Title:
TEV BIKES
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Call of Duty
Title:
The Replacer
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Grey Poupon
Title:
The Chase
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Blades
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Samsung Telecommunications America
Title:
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Grey Poupon
Title:
Pardon Me
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "Surprise" Launch Trailer
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Marriott
Title:
Renaissance Hotels
Category:
Websites / Corporate Website
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
PUMA
Title:
PUMA iPad Wall
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Bing
Title:
Bing It On
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II - The War of the Future
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
BMW North America
Title:
BMW 3 Series Digital Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Merit Award
Points:
5.0